The $4.99 Buffalo Ranch Chicken Sandwich is available for a limited time starting Tuesday, and it features classic ingredients with a twist: hand-battered crispy chicken on a brioche bun with pickles, but topped with a new sauce that’s a mix of buttermilk ranch and spicy buffalo.
Since then, the chicken sandwich has been a hugely important item for Popeyes. In 2020, the chain’s restaurants open at least 17 months jumped 13.8%, thanks in part to customer interest in the chain’s chicken sandwich.
In the first three months of this year, sales at stores open at least 17 months fell 3%, according to financial results posted Tuesday. In the United States, sales at those restaurants fell 4.6%.
As rivals’ efforts continue to weigh on sales, Popeyes is hoping the Buffalo Ranch Chicken Sandwich will entice customers.
And in October, Popeyes partnered with rapper Megan Thee Stallion on a hot sauce, designed to add spice to the brand’s chicken sandwiches and nuggets. Those new products are helping drum up new interest in the brand, Cil said in February.